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Thursday, January 18, 2007

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"Pay-Per Click" Ad Campaign: Earn More By Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click". Click here for more The Basics of SEO - Some FAQs
Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of the same questions, usually variations of: "How do I get my website to the top of the search engine results pile?" Search engine optimization is not magic or something equally difficult to understand. Instead, it is a step-by-step process and you should look at it that way. It can be summarized in the following points: Read more... The Basics of SEO - Some FAQs
What is Google Sandbox? Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS). This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters. Read more... Google Sandbox Theory
Stop Tracking the Illusive "Magic Bullet"

It seems like everyone is beating the drum for one Internet marketing method or another. And in the process they create plenty of hype and conflicting messages. Website owners are left to wonder whom to believe when it comes to impressing the search engines. Which approach can deliver the "magic bullet" they've been promised? Is it time to jump to the next "sure thing," that will entice both search spiders and web surfers? Learn more... Google Sandbox Theory
Find Out The Rank Of Each Page On That Site... In MERE Seconds

Now you can quickly and easily get the number of pages on the server, the number of pages indexed by Google, Link Popularity, and Alexa Rank, PLUS a Summary Report with page rank statistics! It's crazy... You've got all this "background" work to do and SO little time to do it. You KNOW what I'm talking about. Getting the rank and rank statistics of your own web pages is key to operating at peak search engine and marketing efficiency. And it certainly doesn't hurt to know the rank of your competitors' sites as well. Learn more... Google Sandbox Theory
Search Engine Copywriting Explained

Copywriting in the world of marketing has always been an expensive process and the main aim of the copy is to attract the reader attention and lure him into buying a product or using a particular service. Copywriting in the online world has pretty much the same meaning, but I believe it is slightly difficult, as here the main aim is to not only grab the readers attention but in order to make it more effective, it is also important to make the copy rank well in the search engines, so that the targeted audience actually get to read it. Search engine copywriting refers to the process, where a copy is written in a way, where it not only reads well to the reader, but also repeats specific target �keywords?within the text, in order for that copy (webpage) to rank well in search engines for those keywords. Copywriting experts believe it is ideal to have around 300 words on a page with one or two targeted search terms cleverly placed within the text a few times. Along with the text, it is also important to optimize other elements on the page such as the title text, headings, description and keyword tags, and alt text. Advantages and Disadvantages of SEO Copywriting Learn more... Google Sandbox Theory
Using Your Analytics Properly

Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at some practical examples of when to use analytics and some things you need to identify in order to get the most out of your analytics. I came across a situation today that I thought I�d share. It has to do with a client�s analytics. Many times, as a search engine marketer, it is up to us to tell the client what they should be looking for in their analytics. Right away this seems odd to me. It�s like me telling my client what their business model is, or how they should be selling their product online. But this does seem to be a common thread among some site owners. They had an idea for a product or service and they wanted to promote it online. So they had a website built, and may have initially had it optimized. But that is as far as their experience goes. Learn more... Google Sandbox Theory
The One Most Overlooked

Most internet business owners know the basics when it comes to getting ranked well in search engines. Put the keyword in the title. Put the keyword in your headline, the text, etc... Some get even more "slick" and they insert the keyword many times in the text. Then others get even more technical and begin an active linking strategy. By the way, an active linking strategy can be one of the best ways to get your search engine rankings high - but that's not what we're talking about today. Today I want to talk about a little secret that MOST sites don't use - even some of the most active websites that PAY for their search engine optimization. The best part is that you can use this trick in just minutes - you could do it 5 minutes after reading this! Learn more... Google Sandbox Theory
Website Conversion, Usability & SEO

eMergent Marketing of Cleveland, Ohio is a bright, young search engine optimization company emerging in an industry surrounded by hype and cynicism. eMergent Marketing has expanded its SEO arsenal by offering Web site usability testing and conversion services to its clients, in order to improve the likelihood that their Internet marketing efforts have the greatest impact on consumers. eMergent Marketing represents a whole new way of thinking about Internet marketing and eCommerce strategy. It's no longer good enough to just focus on driving Web site traffic. With growing competition and increasingly savvy online consumers, it has become critically important to attract the right site visitors in the most cost-effective manner. By offering a more complete service than most traditional search engine optimization (SEO) firms, eMergent Marketing delivers more value to its clients by leveraging the in-house usability expertise as part of the search engine optimization and search engine marketing processes. Learn more... Google Sandbox Theory
Step Three is Creating Long-Term Popularity

Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy: - Taking the large list of ancillary keywords that relate directly or indirectly to your website, begin purchasing keyword related domain names that will be used to create traffic driving websites that point to your money site. - Setup satellite pages using the keyword domain names with the idea of capturing traffic geared toward those specific keywords, developing niche market traffic. As you develop niche markets for those new customers, you are going to be able to capitalize on those customers for the other products and/or services that your company offers when these sites link back to your money site as a result of informing and attracting these new customers through the niche sites. Learn more... Pay-Per Click

 

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