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Friday, January 19, 2007

search engine marketing
The SEO Rip-Off

I have decide to write this article as a result of numerous emails.It seems more and more people are falling victim to bad SEO. The main complaint is that they are paying entirely too much for little or no results. Additionally, many fall prey to bad SEO practices. If you plan to hire an SEO pro in the future, I suggest you use this article as a set of guidelines. Before going with any SEO firm or individual, do the following: A) Find out how established and experienced an SEO firm is before you negotiate. Do they have a sizeable client list under their belt? Are they published? B) Scrutinize their portfolio. What kind of results have they achieved? Contact a few of their clients. Were they satisfied with the work performed? C) Consider and confirm their methods? How will they optimize your site to reach your keywords? Do they use organic methods? Some individuals or companies use doorway pages, hide text in the background, utilize re-directs and other blacklisted methods. Stay away from these. Click here for more 12 Things You Really Should Know About SEO
From the very beginning of the Internet, the number one challenge which all of us have faced is how to attract qualified visitors to our websites. Throughout the boom years, one of the most popular solutions was to get massive funding, relatively easy to get in those days, and "buy" traffic, by various means. Read more... 12 Things You Really Should Know About SEO
This article will put a damper on web sites that sell information which will supposedly increase your page rank. I may make some enemies here, but this is already common knowledge. In fact, to make sure it worked, I designed a new site just for this purpose. Before you shell out money for an ebook, software, or CD telling you how to do this; read this article. If you achieve great results after following my advice and feel it was worth some money, feel free to write me a check for any amount you choose. I 'll add my own zeros. Read more... 12 Things You Really Should Know About SEO
Contrary to the claims of high-priced SEO firms, optimizing your web site for search engines is not brain surgery. But you must first accept the fact that "spiders" - the search engine programs that read web pages - run away from non-HTML code. This is why the first thing any SEO expert does - before researching keywords or rewriting your copy - is look at your web site code. Read more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Find Out The Rank Of Each Page On That Site... In MERE Seconds

Now you can quickly and easily get the number of pages on the server, the number of pages indexed by Google, Link Popularity, and Alexa Rank, PLUS a Summary Report with page rank statistics! It's crazy... You've got all this "background" work to do and SO little time to do it. You KNOW what I'm talking about. Getting the rank and rank statistics of your own web pages is key to operating at peak search engine and marketing efficiency. And it certainly doesn't hurt to know the rank of your competitors' sites as well. Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Search Engine Copywriting Explained

Copywriting in the world of marketing has always been an expensive process and the main aim of the copy is to attract the reader attention and lure him into buying a product or using a particular service. Copywriting in the online world has pretty much the same meaning, but I believe it is slightly difficult, as here the main aim is to not only grab the readers attention but in order to make it more effective, it is also important to make the copy rank well in the search engines, so that the targeted audience actually get to read it. Search engine copywriting refers to the process, where a copy is written in a way, where it not only reads well to the reader, but also repeats specific target �keywords?within the text, in order for that copy (webpage) to rank well in search engines for those keywords. Copywriting experts believe it is ideal to have around 300 words on a page with one or two targeted search terms cleverly placed within the text a few times. Along with the text, it is also important to optimize other elements on the page such as the title text, headings, description and keyword tags, and alt text. Advantages and Disadvantages of SEO Copywriting Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Using Your Analytics Properly

Analytics are very important to your web marketing campaign. If you do not use analytics properly you may not understand how effective your search engine marketing is. In this article I look at some practical examples of when to use analytics and some things you need to identify in order to get the most out of your analytics. I came across a situation today that I thought I�d share. It has to do with a client�s analytics. Many times, as a search engine marketer, it is up to us to tell the client what they should be looking for in their analytics. Right away this seems odd to me. It�s like me telling my client what their business model is, or how they should be selling their product online. But this does seem to be a common thread among some site owners. They had an idea for a product or service and they wanted to promote it online. So they had a website built, and may have initially had it optimized. But that is as far as their experience goes. Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
The One Most Overlooked

Most internet business owners know the basics when it comes to getting ranked well in search engines. Put the keyword in the title. Put the keyword in your headline, the text, etc... Some get even more "slick" and they insert the keyword many times in the text. Then others get even more technical and begin an active linking strategy. By the way, an active linking strategy can be one of the best ways to get your search engine rankings high - but that's not what we're talking about today. Today I want to talk about a little secret that MOST sites don't use - even some of the most active websites that PAY for their search engine optimization. The best part is that you can use this trick in just minutes - you could do it 5 minutes after reading this! Learn more... Internet Marketing Without a Big-Picture Strategy Dances in Circles
Website Conversion, Usability & SEO

eMergent Marketing of Cleveland, Ohio is a bright, young search engine optimization company emerging in an industry surrounded by hype and cynicism. eMergent Marketing has expanded its SEO arsenal by offering Web site usability testing and conversion services to its clients, in order to improve the likelihood that their Internet marketing efforts have the greatest impact on consumers. eMergent Marketing represents a whole new way of thinking about Internet marketing and eCommerce strategy. It's no longer good enough to just focus on driving Web site traffic. With growing competition and increasingly savvy online consumers, it has become critically important to attract the right site visitors in the most cost-effective manner. By offering a more complete service than most traditional search engine optimization (SEO) firms, eMergent Marketing delivers more value to its clients by leveraging the in-house usability expertise as part of the search engine optimization and search engine marketing processes. Learn more... Pay-Per Click


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